What distinguishes an enduring and eventually
successful start-up business from a low-energy and stuck-in-the-mud one is the
force of vision. Many start-ups launched out without an articulated vision for
their enterprise, while those with one lack the understanding on how to
galvanize their available resources to drive it to fruition.
I’ll like to state here that it
is practically impossible for a single individual to drive a corporate vision
to reality. The big multinationals all around us today started in the heart of
one man but have become successfully established through collaborative efforts
of a number of different individuals and talents. This transformation over a
period of time could not have been possible without a clearly stated vision of
the organization made known to employees to enable them find their places and
apply their skills to support the realization of the vision.
Business start-ups must
understand that the survival and success of their enterprises depend on a
clearly stated corporate vision and their ability to mobilize the support of
every single employee to key into it with genuine interest. This implies that
beyond putting up a vision statement for your business, there must be an
effective means of communicating it regularly to every employee. It is so
important because if everyone in the organization shares the vision, it becomes
easy to walk in the consciousness of achieving it through their different
contributions.This will keep everyone in constant tune with the organization’s
vision.
The place of employees support in
the realization of a corporate vision is so strategic that organization that
fail to explore it ends up surrounding itself with mediocres who lack genuine
interest in the success of the business. They are only there to passively work
for their 8am-5pm pay checks.
Since people tend to support more
of what they are made part of, the following are ways to communicate your
business vision and make every employee an important part of its realization:
1. MAKE IT PLAIN ON TABLETS. God so
much interested in ensuring organizations and individuals communicate their
visions effectively instructed man to write vision upon tablets. Some
businesses underestimate the efficacy of hanging up large frames of their
corporate vision in their offices. As clearly stated by the bible, it is to
ensure everyone in the organization runs daily towards achieving the vision. I
suggest that a frame displaying the organization’s vision and mission should be
hanged up in every office from the janitor's to that of the president.
2. SPELLED OUT IN OFFER LETTERS. Every employee at the point of entry
into the organization should be made to understand the company’s vision and
their specific places in its pursuit. When the corporate vision is spelt out to
employees as they join the organization, it leaves them with an impression they
are coming into an environment where every job task is driven by the quest to
achieve the firm’s vision. This will also give them a sense of personal
responsibility in helping the business achieve its vision.
3. RE-ECHOED IN EVERY MAJOR MEETINGS.
Re-stating the company’s vision in every major meeting sends a strong signal
that the business is committed and serious about its vision. This would help
sink it deep into all stakeholders, ranging from employees, suppliers to
shareholders.
Employing these three ways in
communicating your organization’s vision will ensure every important business
decisions made at any level within the firm synchronizes with its vision.
Regardless, of the size of your business, corporate vision is a sure way of
releasing corporate energy to race to the top against all odds.
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